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CRM4Legal Benefits:
Drive Quality & Growth
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Quickly use CRM4Legal customizable Report Wizard, analytics and business intelligence tools (marketing and business development) to zoom in on your client information, easily identifying problematic clients or client inquiries that aren't being serviced in time. Keep track of Service Level Agreement (SLA) metrics through CRM4Legal too. Never have another inquiry slip through the cracks by habitually running the hassle-free CRM4Legal pre-integrated template reports, which give you the knowledge you need to keep your law firm steaming ahead to success. Then use the CRM4Legal Dashboard Reporting tool to present the information in a graphical format to your partners to show them how successful you've been since using CRM4Legal!
No more digging through paper files or using a calculator. Throw away your old Excel spreadsheets and Word documents. With CRM4Legal, all the work in digging up and compiling statistics is already done, so you can sit back and focus on what really counts - running your law firm more efficiently and profitably.
Apart from the returns mentioned above there will be a lot of intangible benefits in the long run that are difficult to quantify but there are some suggested ways to quantify them. Below are some examples:
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Increased client satisfaction and stronger brand equity
A client survey specifically asking whether new changes (e.g. integrated mobile, VOIP / CTI / web interface) has been useful for them and comparing the overall satisfaction with previous ratings will give a measure of increase in client satisfaction. Translating this to dollar amounts is difficult but some increase in new matter engagements can be taken as a measurement. Overall increase in client satisfaction ultimately leads to stronger brand equity.
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Increased partner satisfaction
This is often overlooked but most of the time CRM4Legal will provide great benefits by streamlining workflow processes for partners, lawyers and associates. Increased satisfaction for partners eventually helps in bringing more revenue, increasing billings and fees. Again surveying partners and seeing how they have perceived changes and correlating them with actual fees for partners can help in identifying any returns.
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Superior market intelligence leading to better forecasts, deal flow and financial management
Having better market intelligence can help improve forecasting / budgeting. (e.g. measure any changes in forecasting accuracy, the firms “deal database”). An improved forecast helps in overall financial management, resource planning and workload planning (measure benefits in all practice groups due to increased forecasting accuracy).
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Practice group / development of specializations tied to client needs
New specializations a firm invests in can be better designed from start if CRM can provide market intelligence. (e.g. measure client demand for new services / specializations; know about new matters / opportunities before competitors).
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