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Client Profiles Announces CRM4Legal 'Economic Stimulus Act' Free Software Program

Release Date: 4/29/09

Client Profiles today announced the CRM4Legal "Economic Stimulus Act", a new initiative that allows law firms to acquire the award-winning CRM4Legal marketing and business development software application at no cost for the first five user licenses. CRM4Legal is based on the powerful Microsoft Dynamics CRM platform, installed at more than 17,000 businesses worldwide.

"The program offers law firms the best possible way to begin implementing CRM within their firm, free of the financial risk associated with some law firm technology initiatives", said Michael White, Vice President CRM Strategy at Client Profiles. "Through this unprecedented program, marketers of legal services now have the opportunity to explore first-hand all of the powerful business development and relationship management tools found within CRM4Legal and build the foundation of a Production Marketing Automation System, before committing significant resources to a firm-wide rollout."

Law firms taking part in the program can take advantage of CRM4Legal's core marketing and business development tools to gain access to a complete view of client data, facilitate list and event management, in addition to identifying cross and up-sell opportunities around clients, prospects and industry focused teams. CRM4Legal allows marketing professionals to leverage these tools for client segmentation, subscription, event planning and execution, analytics, reporting, firm-wide information sharing and Relationship Intelligence.

"Everyone loves the product and the simplicity of the CRM4Legal approach, said Whit McIsaac, President and CEO of Client Profiles. "However, with all the concerns about the economy, few firms have the ability for pilot projects.This is a win-win for both our clients and our company. We gain new clients, and these firms have the ability to launch the foundation of a robust Marketing Automation tool while building the CRM business case internally. With over 1,600 Law Firm and Professional Services Industry clients, Client Profiles is further demonstrating our commitment to the market with this innovative approach to offering true value to our clients."

To take part in the CRM4Legal Economic Stimulus Program, please contact Michael White at 510-912-0929 or by email at mwhite@clientprofiles.com. For additional information about CRM4Legal please visit www.CRM4Legal.com.

Client Profiles Asia Pacific Contact:
David Blumentals
Direct phone: +61 409 245 354
DBlumentals@ClientProfiles.com
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Australia