Business development is the heart of CRM4Legal. If a law firm uses no other area of CRM4Legal, it uses the Business Development area. For that reason, the Business Development folder in the Navigation Pane provides access to all core CRM4Legal functions.
For Business Development managers, practice managers, lawyers and partners, CRM4Legal provides insight into the deal pipeline, including the ability to track types of opportunities, close ratios, revenue forecasts, and other important business development information. This data is available at an individual and practice group level so that performance can be measured throughout the firm. However, the data available to these managers and partners is only as good as what is entered by the firm. CRM4Legal business development provides tools for helping law firms manage their own pipeline of leads, opportunities, bids and matters. These include integration with Microsoft Outlook, e-mail, activity tracking, and reminder and task management features.
At the heart of business development management is the opportunity. An opportunity is used to track a deal as it moves through the engagement or bid process. Opportunities represent the deal pipeline for the firm.
For law firms that want to track more detail about how opportunities are created, the leads entity can be used. Leads contain information about potential deals and clients. Leads can be used to help track ways the firm establishes new relationships.
Business development can be tracked at the opportunity level to provide high-level data around the pipeline, but for law firms that want specific data around dollar amounts and specialization of services being provided to clients, CRM4Legal provides Matter Management. This feature can be extended to track the matter and financial data relating to work performed by the firm, which opportunity, lead and marketing event or campaign it relates to. Matter management features are easily integrated with practice management and related systems.
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> Product Overview
> Business Development
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